To promote the Amoy range of products in celebration of the Chinese New Year that Heinz was launching in Tesco stores. The task was to create an imaginative in-store piece that also would have the capacity to hold multi sku products.
OBJECTIVES & BRIEF
- Generate awareness of the Amoy brand and its products
- Engage with the shopper and generate interest in the store
- Influence the shopper and create inspiration with meals
- Persuade the buyer to make multiple SKU purchases
We created two size pallet display units. They were a high impact showpieces designed around the concept of a traditional Chinese Market Stall. The creative element referenced the brand's heritage and helped the celebration of the Chinese New Year. Classic pieces such as the ridged corrugated roof and lanterns that flashed using LED lights to give the effect of a flickering candle were the final touches that ultimately brought the display to life. Pure black gold and red branding created a traditional but on a brand look that matched in with the product packaging.
Winners of POPAI award for this campaign.