The Kerry Group

A key priority for Fire & Smoke is communicating and building the brand at an in-store level through our shopper comms.   

For our campaign, we teamed up with our print partners P+D and our agency Goosebump with an objective to create displays which would engage and disrupt consumers in store and add theatre to bring the activation to a new level. 

Working with P+Ds structural design department, we created a best in class 3D coffin display which was easily rolled out through our own field sales network nationwide across retailers and step changed our standout in store!

Conor Farrell

Senior Brand Manager

Kerry Foods 



Fire & Smoke P+D
Fire & Smoke P+D


+353 1 4131400